Go-to-market

In-context Software Localization

Ep #65 – July 11, 2023 – In today’s episode, we chatted with Henk Boxma, the CEO and founder of Rigi.io, who elaborates on how providing an interactive visual context can simplify software localization.

Content Creation

Ep #40 – March 8, 2022 – Nataly Kelly, VP of Localization at HubSpot, talks about native Content Creation and where it might fit into your global marketing strategy.

Marketing Localization: Examples from Japan

Ep #29 – Oct 12, 2021 – Kazu Mori, Japan Marketing Manager at Wix discusses marketing localization with tangible examples from the Japanese market.

Connecting UX Design and Localization

Ep #26 – July 6, 2021 – Adriana Grande, UX Localization Specialist at Roku shares her best tips about UX design and localization crossover.

Transforming International Go-to-Market

Ep#25 – June 29, 2021 – Anna Schlegel, VP at Procore, shares how she transformed the process of going after international markets at several companies over her career.

Go-to-Market Strategy at Pinterest

Ep #4 – Feb 01, 2021 – Francesca Di Marco, International Ops at Pinterest shares her international go-to-market strategy.

Product User-Fit for Adoption in New Markets

Ep #3 – Feb 1, 2021 – Talia Baruch, Global Growth Product Strategist, discusses global product adoption in new markets.

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