Strategy

Keeping Pace with the Rapid Changes in Life Science

Ep #49 – Oct 18, 2022 – The life science industry moves fast, and localization teams need the tools and processes to keep up. Dan Koenig, Senior Strategist for Life Science at Argos Multilingual takes us through how to not lose pace.

Localization’s Time to Shine

Ep #48 – Oct 5, 2022 – Rebecca Ray from CSA Research talks about how localization professionals can take advantage of the opportunities provided by the times.

How to Ensure, Capture, and Measure Global Content Effectiveness

Ep 48 – Sept 20, 2022 – Bruno Herrmann, Executive Advisor on Globalization and Localization delves into global content effectiveness and gives practical tips on KPIs and processes.

In-house Localization at AppsFlyer

Ep #46 – July 5, 2022 – Debora Cohen, Head of Localization at AppsFlyer talks about setting up her in-house localization team and the challenges that lead her to pursue the internal route.

Localization for Help Center Articles

Ep 45 – June 7, 2022 – Yoko Drain of Zendesk takes us through how her team uses Machine Translation, site traffic analytics, and post-editing to empower customers and reduce the number of support tickets submitted.

Global Digital Transformation in the Medical Devices World

Ep #41 – March 22, 2022 – Max Mariani shares his journey of global digital transformation with Varian, a Siemens Healthineers company.

Content Creation

Ep #40 – March 8, 2022 – Nataly Kelly, VP of Localization at HubSpot, talks about native Content Creation and where it might fit into your global marketing strategy.

Quality as a Strategy (Not a Checkbox)

Ep #38 – Feb 15th, 2022 – Anna Woodward, Founder and Managing Director of Chillistore, dives into their successful quality program and what it takes to achieve excellence.

From Reactive to Managed

Ep #37 – Feb 8, 2022 – Eike-Marie Eiting, of the German website builder and all-in-one hosting platform, Jimdo, talks about taking localization from a reactive state to a managed one for the company.

Preparing a Business Case for Localization

Ep #36 – Jan 25, 2021 – What are the considerations you need when writing a business case for localization? Natalia Levitina shares practical advice and steps.

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