Latest Episodes

Localization for Help Center Articles

Ep 45 – June 7, 2022 – Yoko Drain of Zendesk takes us through how her team uses Machine Translation, site traffic analytics, and post-editing to empower customers and reduce the number of support tickets submitted.

Best Fit Machine Translation

Ep 44 – June 7, 2022 – Mark Hjerpe, explains how “best fit” machine translation works and some of the successful use-cases he has seen in the industry.

The Right Mix of Copywriting & Localization

Ep #43 – April 19, 2022 – Felicitas Kermarrec, Head of Copywriting and Translation at Spread Group shares how her team works to balance copywriting content specifically for some markets and localizing for others.

Thriving in Your First Localization Position

Ep #43 – April 5, 2022 – Alice Desmoulins, Localization Manager, shares what she did to establish herself and her team at Alteryx when she started out as a newbie to localization.

Global Digital Transformation in the Medical Devices World

Ep #41 – March 22, 2022 – Max Mariani shares his journey of global digital transformation with Varian, a Siemens Healthineers company.

Content Creation

Ep #40 – March 8, 2022 – Nataly Kelly, VP of Localization at HubSpot, talks about native Content Creation and where it might fit into your global marketing strategy.

Design-Stage Localization

Ep #39 – Feb 22, 2022 – How early can you start the localization process? Aleksandrs Pereverzevs, product lead at Lokalise, takes us through the design stage localization workflow and the technology needed for it.

Quality as a Strategy (Not a Checkbox)

Ep #38 – Feb 15th, 2022 – Anna Woodward, Founder and Managing Director of Chillistore, dives into their successful quality program and what it takes to achieve excellence.

From Reactive to Managed

Ep #37 – Feb 8, 2022 – Eike-Marie Eiting, of the German website builder and all-in-one hosting platform, Jimdo, talks about taking localization from a reactive state to a managed one for the company.

Preparing a Business Case for Localization

Ep #36 – Jan 25, 2021 – What are the considerations you need when writing a business case for localization? Natalia Levitina shares practical advice and steps.

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