Preparing a Business Case for Localization
Ep #36 – Jan 25, 2021 – What are the considerations you need when writing a business case for localization? Natalia Levitina shares practical advice and steps.
Latest Episodes
Impact Localization
Ep #35 – Jan 11, 2022 – Impact localization. What is it and why is it a good option for companies? Maiju Nurminen, Localization Manager & Strategist at what3words talks about this concept and how it has worked for their app.
Leading Enterprise Localization
Ep #34 – Dec 14, 2021 – Oleksandr Pysaryuk, shares his experience joining and leading localization at Ceridian.
The Globalization Strategy Playbook
Ep #33 – Dec 7, 2021 – Lyena Solomon, Globalization Director at ServiceNow shares highlights from the Globalization Strategy Playbook.
Globalization Strategy on the Client Side
Ep #32 – Nov 23, 2021 – Learn from Karen Combe, retired VP of Localization at PTC about leading globalization strategy.
How to Get Started with DEI
Ep #31 – Nov 9, 2021 – Véronique Özkaya, CEO of Argos Multilingual, gives advice on how to start addressing DEI at your organization as well as some ideas of what you can do as an individual.
App Store Optimization (ASO)
Ep #30 – Oct 26, 2021 – Andy Andersen, International Product Growth at Tinder, talks about how he looks at App Store Optimization and growth strategy.
Marketing Localization: Examples from Japan
Ep #29 – Oct 12, 2021 – Kazu Mori, Japan Marketing Manager at Wix discusses marketing localization with tangible examples from the Japanese market.
Language Expansion Framework
Ep #28 – Oct 5, 2021 – David Edwards, Localization Lead at Pipedrive takes us into the framework his team developed to determine which countries to focus on for localization.
Taking Business to Japan
Ep #27 – Sept 15, 2021 – Japan is a tier-one market with unique challenges. John Hayato Branderhorst, Senior Strategist at btrax, dives into taking business to Japan.