Global Content Creation

Global content creation related podcast episodes from Global Ambitions.

Adapting Localization Strategies to Market Changes

Ep #75, Diana Georgieva, Senior Manager of Content Localization at Pleo walks us through her journey of building a robust localization team, emphasizing the critical importance of early hiring and nurturing strong stakeholder relationships.

Optimizing Content at Microsoft

Ep #64 – June 27,2023 – Soeren Eberhardt of Microsoft joins us to share how he and his team optimize global content.

Inclusive Language

Ep #52 – Nov 29, 2022 – Mariana Rolin, Director of Quality and Creative Solutions at Chillistore introduces some of the common issues that companies face when trying to be inclusive in their content and recommends some ways to overcome these challenges.

International SEO Challenges & Solutions

Ep #50 – Nov 1, 2022 – Simon Lesser, Co-founder and CEO of Dragon Metrics, takes us through some of the biggest challenges in International SEO and how to avoid them.

The Right Mix of Copywriting & Localization

Ep #43 – April 19, 2022 – Felicitas Kermarrec, Head of Copywriting and Translation at Spread Group shares how her team works to balance copywriting content specifically for some markets and localizing for others.

Content Creation

Ep #40 – March 8, 2022 – Nataly Kelly, VP of Localization at HubSpot, talks about native Content Creation and where it might fit into your global marketing strategy.

Cross-cultural Creativity

Ep #21 – June1, 2021 – What to do when your creative product requires localization. Rachel Carruthers, Head of Internationalisation & Localisation at Canva shares her insights.

Breaking Silos Between Marketing and Localization

Ep #13, April 6, 2021 – Erica Haims talks about her experience bridging the divide between departments at Apple and making a case for localization to be in-the-loop.

International Copywriting

Ep #1 – Feb 1, 2021 – Paulina Makles, CEO of Creative Tribe, provides insights and best practices on international copywriting and SEO.

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