Breaking Silos Between Marketing and Localization
Ep #13, April 6, 2021 – Erica Haims talks about her experience bridging the divide between departments at Apple and making a case for localization to be in-the-loop.
Latest Episodes
Tracking Global Product Success at Oura
Ep #12, March 23, 2021 – Oura’s Localization Program Manager, Tarja Karjalainen, explores user experience and how they track global product success.
Tackling TMS Implementation
Ep #11, March 23, 2021 – Andrzej Nedoma, CEO of XTRF, dives into the challenges that companies face when implementing a new TMS system.
NMT and the Last Mile
Ep #10 – Serge Gladkoff, CEO of Logrus Global sheds light on misconceptions about NMT.
Integrating the Global Content Workflow
Ep #9 – Tim Arata of Locale Solutions discusses the tips and tricks of integrating content management systems.
Transition Above Localization
Ep #8 – February 23, 2021- Minette Norman tells how she transitioned from leading localization to Vice President of Engineering Practice at Autodesk.
Establishing Localization as a Strategic Function
Ep #7 – February 23, 2021 – Cristina Triviño Castillo dives into her process for connecting localization to strategy at Atlassian.
Terminology 101
Ep #6 – Feb 9th, 2021 – Kara Warburton, Director of Termologic, sets the stage for how global corporations need to think about Terminology.
Strategic Localization: Building a Sphere of Influence
Ep #5 – Feb 9, 2021 – Hartmut von Berg of LogMeIn talks about setting up localization as a strategic function within a growing technology company.
Go-to-Market Strategy at Pinterest
Ep #4 – Feb 01, 2021 – Francesca Di Marco, International Ops at Pinterest shares her international go-to-market strategy.