Strategy

Language Expansion Framework

Ep #28 – Oct 5, 2021 – David Edwards, Localization Lead at Pipedrive takes us into the framework his team developed to determine which countries to focus on for localization.

Enabling Growth Through Localization

Ep #24 – June 22, 2021 – Iti Sahai head of international product at Chegg shares her experience growing a company through localization.

How Mozilla Manages 212 Languages for Global Accessibility

Ep #18 – May 11, 2021 – Jeff Beatty, Senior Head of Localization at Mozilla talks about global accessibility and how the team manages to localize into 212 languages.

Evolution of Localization from an Internal to External Function

Ep #16 – April 27, 2021 – Jean-François Vanreusel, Director of Globalization at Adobe, shares actionable insights from his 20+ years with the company and how the focus of the globalization team has shifted.

Gain a Seat at the Table, Talk Strategy not Translation

Ep #14, April 13th, 2021 – Teresa Marshall, VP of Globalization & Localization at Salesforce talks about how she gained a seat at the table of product strategy.

Transition Above Localization

Ep #8 – February 23, 2021- Minette Norman tells how she transitioned from leading localization to Vice President of Engineering Practice at Autodesk.

Establishing Localization as a Strategic Function

Ep #7 – February 23, 2021 – Cristina Triviño Castillo dives into her process for connecting localization to strategy at Atlassian.

Strategic Localization: Building a Sphere of Influence

Ep #5 – Feb 9, 2021 – Hartmut von Berg of LogMeIn talks about setting up localization as a strategic function within a growing technology company.

Introducing Global Ambitions

Welcome to Episode Zero of the Global Ambitions podcast. In this podcast, we’ll be interviewing experts in localization and global marketing.

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