International SEO Challenges & Solutions
Ep #50 – Nov 1, 2022 – Simon Lesser, Co-founder and CEO of Dragon Metrics, takes us through some of the biggest challenges in International SEO and how to avoid them.
Strategy
Keeping Pace with the Rapid Changes in Life Science
Ep #49 – Oct 18, 2022 – The life science industry moves fast, and localization teams need the tools and processes to keep up. Dan Koenig, Senior Strategist for Life Science at Argos Multilingual takes us through how to not lose pace.
Localization’s Time to Shine
Ep #48 – Oct 5, 2022 – Rebecca Ray from CSA Research talks about how localization professionals can take advantage of the opportunities provided by the times.
How to Ensure, Capture, and Measure Global Content Effectiveness
Ep #47 – Sept 20, 2022 – Bruno Herrmann, Executive Advisor on Globalization and Localization delves into global content effectiveness and gives practical tips on KPIs and processes.
Localization for Help Center Articles
Ep 45 – June 7, 2022 – Yoko Drain of Zendesk takes us through how her team uses Machine Translation, site traffic analytics, and post-editing to empower customers and reduce the number of support tickets submitted.
Thriving in Your First Localization Position
Ep #43 – April 5, 2022 – Alice Desmoulins, Localization Manager, shares what she did to establish herself and her team at Alteryx when she started out as a newbie to localization.
Global Digital Transformation in the Medical Devices World
Ep #41 – March 22, 2022 – Max Mariani shares his journey of global digital transformation with Varian, a Siemens Healthineers company.
Content Creation
Ep #40 – March 8, 2022 – Nataly Kelly, VP of Localization at HubSpot, talks about native Content Creation and where it might fit into your global marketing strategy.
Design-Stage Localization
Ep #39 – Feb 22, 2022 – How early can you start the localization process? Aleksandrs Pereverzevs, product lead at Lokalise, takes us through the design stage localization workflow and the technology needed for it.
From Reactive to Managed
Ep #37 – Feb 8, 2022 – Eike-Marie Eiting, of the German website builder and all-in-one hosting platform, Jimdo, talks about taking localization from a reactive state to a managed one for the company.
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